Shopify vs Magento: Attributes & Unique Selling Points

When it comes to choosing an ecommerce solution, you are deciding the future of your business, as well as, the potential success.
In a situation like this, you can’t make the wrong decision. You have to be more informed and opinionated, without falling into marketing traps. If not chosen right, the platform will only limit future growth, as well as, the success of your online store.

Researching your options is very important. There are many factors that should be considered when choosing an ecommerce platform. Especially, when it comes to Shopify vs Magento.

Read more about Shopify vs Magento in the UK:


What You Should Know About Shopify vs Magento

One of the most popular misconceptions about Shopify and Magento is that these two platforms are similar. But, even though they serve the exact same purpose, these ecommerce solutions are different in absolutely every aspect. For example, payment options, core structure, functionalities, capabilities, and more.

Magento – one of the most popular ecommerce solutions in the world. An open-source solution that supports thousands of stores, from startups and small businesses to large enterprises and high-volume sellers.

The platform is known for being highly customizable with unlimited possibilities.

Shopify, on the other side, is a hosted platform with a growing user base, focused on serving the needs of small and large businesses that aren’t concerned with the technical aspect of things.

In order to use Shopify, you will have to pay for its monthly fees and shared web hosting infrastructure. Shopify makes it super easy to build online stores within minutes.

Both platforms offer an excellent set of functionalities and features that assist the progress of building an online store. If you have had any experience of working with either of these two platforms, you will know that these features are pretty powerful.

With these robust ecommerce solutions, you can get a well-designed user interface that is easy to use and powerful. When it comes to scaling your online store, both Shopify vs Magento have the power to facilitate expansion.

Where Do These Platforms Part Ways

Your decision can’t be influenced by one factor only. You need to consider the unique selling points of these two platforms, keeping in mind the needs of your business.


1. Speed and Website Performance

Speed and website performance are directly related to the success of your online store. Online purchasers don’t want to wait too long for an ecommerce site to load. In an online store shows a certain weakness in loading or navigation, the user is less likely to return again.
Shopify is a hosted platform. It means you don’t have to worry about the loading speed. At the same time, you have no control over the hosting environment.

Magento is known for its robust performance. Since it is a self-hosted platform, you can choose your own server and make all necessary changes to improve the performance metrics. You can make use of managed hosting with technologies such as CDN and caching mechanism.

When using Magento, you have two options to choose from – Commerce and Open Source. With Open Source, you are responsible for hosting, maintenance, and updates. Magento Commerce hosts your store for you. This option will cost you more.


2. Payment Gateway Options

One of the most important things, when you think about the customer, is the payment gateway option. With the integration of custom and popular payment options, the Shopify platform ensures ease of payments.

Magento on the other side offers similar options to improve the capabilities of your online store. Magento does that with the help of modules. You can find add-ons and modules for setting up different payment options.

3. Inventory Management

Each platform has its own personalized approach to inventory management. Although in the Shopify vs Magento comparison both platforms cater to your needs, you need to choose the one that will help you accomplish more in less time.

There are various features included such as categorizing and filtering, inventory importing, product and pricing variations, and more.

Once you’ll take a look at the Shopify’s inventory management, you will notice that the platform has a simple interface. There are a few extensions that bring extra features like discounts for registered users, promotions, and more.

Magento platform comes with a basic inventory, like Shopify. The platform stands out in terms of advanced features. There are third-party services, variation possibilities, and more.

4. Add-Ons

Magento comes with a bigger set of add-ons. Thanks to its huge community, there are hundreds of extensions that extend functionalities and features. When using these extensions and add-ons, you can improve the functionalities of your online store.

In terms of add-ons, Shopify has a small collection of add-ons. The good thing is that Shopify offers a simpler installation and helps in improving your store’s functionality.

5. SEO Marketing

You need to make sure the ecommerce platform allows SEO principles to be used. From SEO and marketing perspective, both Shopify and Magento offer various integration with marketing tools to increase the ROI.

Both platforms come with great functionalities to improve the store level content and ensure better SERP positions.

Shopify has an excellent set of SEO options. You can optimize inventory and product pages, edit meta tags, and much more. The platform allows an in-depth optimization that includes changing the file structure.

Magento has the power to implement and integrate your custom SEO strategies without any troubles.

How to Make The Final Choice

Both Shopify and Magento have their own unique features and strong points. You just have to take them into consideration and decide which platform best fits your business.

Shopify is a hosted solution and is easy to use, however it is not highly customizable. You can have your online store built in a matter of hours. Magento, on the other side, requires technical experience to run and update your store. It is expensive to hire a web dev team.

It is all about what your business and store need. Keeping in mind your business’s goals, go on and make the final choice!

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